ABOUT DAY SEVEN

We built it
before we taught it.

DAY SEVEN grew out of actually operating a short-term rental—not from theory, a course, or a generic property-management playbook.

THE PROPERTY THAT STARTED IT

Hawkeye Haven.

We launched Hawkeye Haven in Iowa City in a market where an average property could easily blend into hundreds of other places to stay. We did not want average.

We rebuilt the property around the guest: stronger positioning, memorable amenities, thoughtful spaces, professional merchandising, dynamic pricing, disciplined operations, and hospitality that guests actually remembered.

The result was a property that quickly rose to the top of its local market set—outperforming the market occupancy average and generating more than $86,000 in revenue, with that number still growing.

View Hawkeye Haven on Airbnb
REVENUE$86K+

Gross revenue generated and growing.

OCCUPANCYAbove Market

Occupancy consistently outperformed the local market average.

POSITIONTop Performer

Built to stand out in the local competitive set—not disappear into it.

WHAT ACTUALLY CHANGED

Not just the furniture.

The visual transformation matters because guests buy with their eyes. But the business outperformance came from combining the physical product with the operating system behind it.

Market positioning — understanding exactly who the property should win with.
Guest-first design — turning unused square footage into reasons to book.
Listing merchandising — photos, title, amenities, and presentation built to convert.
Revenue management — active pricing instead of setting a rate and hoping.
Operations — repeatable cleaning, maintenance, access, supplies, and issue resolution.
Hospitality — an experience strong enough to produce reviews, referrals, and repeat demand.
WHY DAY SEVEN EXISTS

We learned how to build a better STR business.
Now we want to help others do the same.

Whether DAY SEVEN operates the property for you or simply helps you see what the property can become, the goal is the same: better stays and a better business.

Request a Free Management Consultation Performance figures reflect owner operating records and local market comparisons for this property. Results vary by property, market, seasonality, investment, and operating conditions.